During the past week, every time I could stop for a minute and concentrate on my own thoughts I kept thinking and re-thinking of my last week's "Design is" statement.
This is a long term process assignment, concepts, ideas, research, analysis has to be developed, broaden and even changed if necessary.
As I said before the statement I wrote last week came immediately from my heart. I'm still of the idea that the whole concept of design runs around the goal of grabbing attention, and giving information, but it is how you do it that makes the design unique and outstanding.
This statement is true from either the business point of view and the designer/artist one.
I will keep my statement unchanged for now, I still think it clearly encompasses my personal perception of what design is.
"Design is... communicating something ordinary in an extraordinary way"
Tuesday, March 3, 2009
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