One of the goals of my 4th semester's class "Contemporary Design Theory" is to develop and analyze the meaning of "DESIGN". Analyze what it actually means in the business, and develop my own opinion/statement/theory.
Of course "design" has an official and technical definition to it, but it is true as well that there is actually no wrong or right answer, that design is subjective and each individual sees or think of it in a different way.
It is also true that design encompasses a wide range of facets, and combining all of them in only one definition is reductive and incomplete.
This week I started my personal process of developing my own theory of what design is, and to do it I started thinking of what I am personally looking from a design in order to consider it a good work; what is the actual element that makes it interesting, working and successful.
It actually didn't take me too long to understand and answer that question and I articulated the following statement:
"Design is... communicating something ordinary in an extraordinary way"
Tuesday, February 24, 2009
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